My first trip to Santa Monica reignited my love for the state that I spent part of my youth in. It made me realize that I really need the great outdoors (beaches and mountains!) to thrive. While I had traveled many times from my long-time New York home base to work in Beverly Hills and West Hollywood, I always had the typical New Yorker’s feeling about Los Angeles: a nice place to visit, but not to live.
My priorities. Being a small business-owner, the day-to-day of managing a company often took precedence over personal decisions. Rediscovering my love of southern California, helped me wake up the need to make my personal life and happiness a priority.
I set up house in Santa Monica while keeping my New York place. Going back and forth between the two worked for three-and-a-half years, giving me the best of both cities, a wider range of friends and great business opportunities for my agency. And the chance to take up biking on the beach, hiking in the mountains and exploring the coastline. Two-and-a-half years ago, I gave up the New York place and moved to Santa Monica full-time. I love my new hometown.