When it comes to our wardrobes, we’re unapologetic nerds for neutrals. Buttery cream and camels hues, navy you want to dive into, pure inky black — we can’t get enough. Which might explain why we went to some serious lengths to finesse our favorite new neutral — smoke gray. Working with the most innovative fabric makers in Japan, we tweaked the tone to create a shade that’s universally flattering, uber luxe, and takes gorgeously to fabrics of all kinds.

Of course, when it comes to gray, nuance is the name of the game. So we’re giving the hue it’s due, and shedding some light on a few of our favorite pieces made in the shade.


In our signature luxe washed silk, this smoke gray topper blends upscale construction with a dash of downtown cool. The smokey tone and relaxed tailoring pairs perfectly with denim or a great pair of black leggings.


Heather gray makes the perfect mid-tone neutral to play nice when paired with dark or light pieces. Warm undertones echo the feel of this pure, fine gauge Merino wool… everything irresistibly soft and wonderfully wearable.


A rich slate tone lends itself perfectly to this super versatile go-to. Constructed in luxurious Japanese felted wool, the streamlined tailoring is sophisticated enough for dresses and leggings, and brings a dash of a modern “Love Story” vibe to denim.